deep dive · from $1200 per month
Not advice. Execution oversight
The Scan delivers a diagnosis and a plan. Deep Dive is the months in which that plan becomes done work.
01What this is
I don't come to advise. I come to make sure what we agreed on gets done — and to change the plan when reality shows it was wrong.
The difference from consulting is simple. A consultant hands over recommendations and leaves. Here I stay and show weekly what moved and what didn't — including the weeks when nothing moved.
02Weekly rhythm
| Touchpoint | What |
|---|---|
| Numbers | Three to five metrics we agreed to track. Delivered on a fixed day |
| Working hour | A call with the owner: what stalled, what we decide, what changes in the plan |
| Status | One page in writing: done · not done · why · next week |
The frequency is fixed — three touchpoints a week, one of them written. The days and the format adapt to the operational reality of the business.
03Who owns what
| Me | You |
|---|---|
| Holding the plan and the sequence | Making the decisions |
| Framing tasks so they can actually be done | Allocating people and time |
| Measuring and showing what changed | Providing access to the numbers |
| Saying when the plan isn't working | Saying when you disagree — immediately, not a month later |
| Writing specifications for contractors | Hiring contractors or approving mine |
04Decision log
Every decision is recorded: what we decided, why, who does it, which metric we measure, and when we come back to check.
Two months later nobody asks "why did we do this" — the answer was written on the day the decision was made. And the "review by" column stops a rule from fossilising: circumstances change, and a decision made in January shouldn't run on inertia in March.
05The result metric
At the start we fix which number has to move for the work to count as effective. Six elements:
| Element | Example |
|---|---|
| Metric | Customer acquisition cost |
| Baseline | $80 |
| Target | ≤ $60 |
| Deadline | 12 weeks |
| Data source | Where the number comes from |
| Who reports it | A specific person, weekly |
The last row isn't a formality: without it, week six arrives and nobody has been counting, leaving nothing to measure the effect against.
06The second-week rule
07When the work is finished
Three conditions, all verifiable. All three must hold:
- The constraint is removed or materially easedand it shows in the metric we named at the start
- The change runs without my oversightfor at least three consecutive weeks
- You name the next constraint yourselfand show the metric you'll use to keep watch
08Terms
- From $1200 per monthpaid monthly in advance. A paid month is a month of work. Want to stop — don't pay for the next one
- Minimum 3 monthsless makes no sense: changes don't have time to produce a signal
- Only after a Scanthere is nothing to oversee without a diagnosis
- No more than 3 clients at a timethat's honesty about capacity, not marketing
Invoiced in UAH at the NBU rate on the invoice date.
90 minutes · $90 · diagnosis first, oversight after